Marketing is the comprehensive process of understanding customer needs, creating valuable products/services, communicating that value, and building strong relationships to drive business goals like sales and loyalty, encompassing research, promotion, distribution, and customer retention, not just advertising. It’s about creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large, according to the American Marketing Association (AMA).
DIGITAL MARKETING
Digital marketing uses online channels like websites, social media, search engines, and email to promote products/services, engaging customers where they spend time with personalized, data-driven strategies such as SEO, PPC, content marketing, and social media campaigns, offering measurable results and two-way communication compared to traditional marketing.
FULCRUM
At a time when large Information Technology (IT) companies are gearing up to reduce workforce due to most coding job now being done by Artificial Intelligence (AI) agents and on account of stress in the global economy, Fulcrum Digital, a sub $100 million revenue U.S.-based company has decided to expand its Coimbatore campus by hiring over 100 more people by next year.